The product
Target Catcher job seeker is an online job seeker app that offers all of process of finding job. It is design for people who needs to have connection, create cv, find perfect job, be prepare for interview and find a resource. In fact it is complete services.
The goal
Providing very easy and accessible environment for both group people who are looking for job and who are looking for employees.
Responsibilities
User & market research, wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
The problem
Finding related job, writing correct resume , preparing for interview and finding resource and connection.
Project duration
This project is started on December 20, 2022 and it is finished Janvier 10, 2023.
my role
UI/ UX Designer and Researcher
Starting the design
- user research
- persona
- user journey map
- problem statement
- Competitive audit
- Ideation
User research: summaryt
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was people how are looking for their internship or their first job. They don't know very well about companies and even they don't know how they can write a correct resume or cover letter. Other user problem are include the people who are looking for new job. In one hand they are so busy and could not spend a lot of time on it. And in the other hand they would like to be aware about new positions in the market that are fit with their abilities.
Different Options
Time
Accessibility
Apps for job seekers dont have ability for scanning skills. In addition they do not have an options for finding resources.
the most of people are so busy. They could not spend a lot of time for looking and searching new jobs.
Platforms for booking are not equipped with assistive technologies. Such as changing the color of background and text.
persona
Problem statement:
Mary Noor is newcomer in Canada , She is finished her education recently and shy is looking for her first job. She does not know about companies and hiring process in canada
Problem statement:
Mark is IT engineer and right now he has a job, However he is not satisfied from his job and does not have enough time to looking for new job.
competitive audit
I choose LinkedIn and Indeed as direct competitive and Centris.ca indirect Competitive. After comparing the different aspects of apps in these spreadsheet, I noted some points to improve them in Target Catcher app.
User Journey Map
ideation
Initial ideas of the homepage with different navigation and IA.
Starting the design
- Digital wireframes
- Low-fidelity prototype
- Usability studies
Digital wireframes
My goal for creating separate pages for each item is to users that do not have any experience or finding the internship, do it easily and prevent to confused process.
Here candidates can access to the jobs that they created a filter for them before.
In the home page users can choose their goal. If they looking in which kind of these processes.
For watching low fidelity prototype please click here
User Journey Map
Study type:
Unmoderated usability study
Location:
Montreal, Remote
Participants:
7 participants
Length:
30-60 minutes
Usability study: findings
Need to work on filtering
Need to option to save jobs for apply it later
Need to create a document to save different type of CV
Refining the design
- Mockups
- High-fidelity prototype
- Accessibility
Mockups
I found users need more filtering. In addition users need to save or share the job. So I added these abilities to my design.
Also after useability studies I found the users need to have notification for receiving new jobs. So I added it to my design in footer.
In addition, for more accessibility, I decided to add analyse skills diagram to each jobs, So users can identify how many percent this job is near to their skills.
After useability studies I found the users need to have documents to save their difference cv and cover letter and also an inbox to have communication with job recruiter and receiving notifications. So I added them to my design.
High-fidelity prototype
For watching hight fidelity prototype click here
Accessibility considerations
Use of relevant icons and visual cues to help users navigate easier
Use of clean theme to help users see better and do not be confusing
Responsive Design
- Information architecture
- Responsive design
site map
In base of the weakness that there are in my competitor audit, I designed information Architecture (IA) for my app
Responsive designs
Going forward
- Takeaways
- Next steps
Impact:
The users that were part of the studies loved the idea to find resource from companies to candidates. One quote from usability study participant: “I would definitely use an app like that if we had one available!”
What I learned:
User research is important in improving your designs. I see clear direction changes after a few usability studies and notice how much the designs can be improved based on the user’s feedback
Next steps
Providing some videos about the processes of interview and add it to the app
Work on “finding resource” part and add it to the app
Work on create CV and Create cover letter for candidates
Design multi colors of text and background to amore visual accessibility
Let’s connect!
Thank you for your time reviewing my work on the snacks ordering flow for a movie theater app! If you’d like to see more or get in touch, my contact information is provided below
Email: mary.mousavi20@yahoo.com
LinkedIn: linkedin.com/in/maryam-mousavi-1079m